Proptimal’s Lilian Chen

We’re joined this week by tech founder and Real Estate professional Lilian Chen.  She founded Proptimal in order to provide foundational knowledge for investors and developers who generally don’t get the attention they deserve from firms focused on established clients. 

We talked about the inherent challenges in serving smaller clients and on the importance of your underlying analytical processes.  Lilian guides clients to ensure their focused on the right processes based on their clear goals.  Not about right or wrong, good or bad.  But about can you work with the right context and can you replicate it project to project. 

When I asked Lilian what we can expect of the short term, our conversation focused on artificial intelligence and its effect on people.  It’s clear Lilian’s background, having grown up in a house filled with the creation of music, has a profound effect on her people-focused approach to business.  

Lilian’s Bio: Lilian Chen is the Founder of Proptimal, building the 10X Real Estate Analyst with patent-pending tech that makes institutional analysis accessible to everyday investors.

She has advised on more than $2B in transactions across 200 firms — from first-time investors to institutions with billions under management — and has taught hundreds of high-net-worth individuals the fundamentals of real estate investing.

Outside of work, she’s traveled to over 40 countries and writes on how real estate, technology, and culture shape the way we live.